The label was founded in 2006 by Madeleine Weijerman togethet with her husband Ed Beems, everything is hand made and designed with heart and soul by Madeleine.
After 25 years of working as a stylist for many different productions like fashionshows and -photografy, commercials and films, I wanted to go back to the origin: design. I learned the art at the Rietveld Academy and the craft at the Amsterdamse Mode Academy.
With a passion for the different materials that I work with, I design shoes, bags and matching accessories. All is produced in our own management in small quantities and everything is made by hand.
Ed, being a graphic artist and a productionman, is the one who accompanies the making and in the meantime keeps his eye on the circumstances people are working in.